Finnair’s in-flight print magazine Blue Wings magazine is loved by traveler’s. How ever readers haven’t found their way to recently launched Blue Wings online magazine stories outside the cabin.
? How to gain more visibility for the Blue Wings online content outside the cabin?
Solution Cost-effectively create Instagram Stories based on the online stories created to the website to generate more traffic to Blue Wings online magazine. With the 1st month’s pilot overall traffic was increased to the website by 14%.
Roles: Social Media Specialist, Designer
Jewelery startup Juhana Tampere reached out to me with blue prints of their designs and told their vision. Juhana Tampere gave me freedom and trusted my skill to shape their startup’s visual language.
? How to characterize a visual style for a new jewelery brand that would stand out from old fashioned competitors and create a distinctive visual style combining detail and dreaminess?
Roles: Art Director, Producer, Photographer, Image Re-toucher
Designing a very first “Treeni opas” bookazine by Fit magazine as well as the advertising around this new product.
? How to reach the diverse target audience?
Solution Create social media advertisement and online advertising around the bookazine, addressing the different sporty target groups varying from foodies to gym enthusiasts.
Mirum Agency being one of the biggest advertising agencies in Finland with broad rage of specialist but the common misconception being only a digital marketing agency.
? How to grow market awareness?
Solution Create a video series highlighting different marketing problems and visualizing them as “everyday problems”.
Roles: Workshop Lead, Producer
Aino-jäätelö is a brand loved by Finns but the key message was running a bit old after it’s launch. New key message was created to serve on POS and OOH. How ever the same key visuals or messages didn’t fit in to the social media’s tone of voice.
? How to implement new campaign messages to social media?
Solution Follow up on the analytics regularly to gain insight of the audience and create weekly custom content to implement the “Välillä voi” -concept with appropriate social media tone of voice.
Roles: Creative at Mirum Agency
Awards: Shortlisted at Effie Awards 2018
Advertising photography studio Fotonokka presents a wide range of professional photographers in Finland as well as big studio spaces for rent.
? How to represent a wide range of photographer’s and services with one unified website and social media presence?
Solution Redesigning the company’s website as well as generating a concept of “Friday picture” where every Friday new photograph was created to showcase the Fotonokka’s atmosphere and talent’s, increasing the team spirit as well as social media engagement.
Roles: Workshop Lead, Web Designer, Photographer, Image Retoucher
Music academy for all ages and skills was in need for a website renewal to improve website’s user experience and SEO optimization.
? How to introduce the wide range of offering clearly and ensure SEO optimization?
Solution Redesigning the company’s website to improve the user experience
Roles: Web Designer
Fokus Media Finland
Fokus Media Finland represent’s multiple lifestyle and womens magazines and is challenged by customers new way of not commuting them selves to long time subscriptions but buying singular magazines. This is tackled by the company with tactical online banners.
? How to ensure smooth production with increasing demand of monthly tactical online banners?
Solution Creating open banner templates for smooth production that with similar and easily customizable style that is still engaging and on brand.
Roles: Art Director
Ministry for Foreign Affairs
Ministry for Foreign Affairs aims to enhance Finland profiling and introducing Finnnish culture in an engaging and quirky way.
? How to showcase Finland outside the traditional values already associated with Finland?
Solution Create a video series introducing unconventional Finnish words and their meanings.
Roles: Director, 2nd Videographer, Video Editor
IDO wanted to create a video campaign to highlight their new Glow collection in addition to their cool and polished product imagery.
? How to bring products to life trough video?
Solution Create a video series introducing the collection in use through silly everyday circumstances.